We are an opaque brand, this means our only goal is to sell your hotel to the right guest, at the right time for the right price, generating new revenue streams for your hotel, allowing you to gain greater distribution at a faster pace.
As an opaque brand, we provide sales and marketing support focused on your property's image, including exposure to leisure, meeting and event bookers, as well as group sales, providing you with greater visibility.
Remain authentic, independent properties that have joined our brand are able to gain these benefits while retaining their branding and design distinctions.
By joining the FWD family our sales team will be at your service, representing your hotel directly to leisure, corporate and M&I clients worldwide.
Our state of the art distribution platform combined with our experienced reservations team will bring the right guest, at the right time for the right price.
Our innovative marketing actions assure that our members stand out from among the crowd positioning them as top of mind names for clients worldwide.
Meet with exclusive buyers directly
in our private trade shows.
Meet with exclusive buyers directly in our private trade shows.
From linens to toiletries and the most advanced tech solutions, we help our members increase bottom-line profits.